Wind Tunnel Marketing (in today’s Campaign)
Author: Jim Carroll, Chairman, BBH London Jim wrote a post here a few months back which we’re happy to say Campaign magazine (campaignlive.co.uk) asked him to expand on further for today’s issue. We’re...
View ArticleRaging Against The Machine: A Manifesto For Challenging Wind Tunnel Marketing
Author: Jim Carroll, Chairman, BBH London This is the second of a two-parter by Jim. For the introduction to Wind Tunnel Marketing, check out his earlier post here or read both pieces in today’s...
View ArticleThe Anti Wind Tunnel Marketing Movement!
Author: Charles Wigley, Chairman, BBH Asia Pacific Following our series of Labs posts tackling the issue of “Wind Tunnel” marketing, the natural next step was to put the thinking out into the wild and...
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Pretentious? Nous?
Philosophy, Salvator Rosa Author: Jim Carroll, Chairman, BBH London When I went to school there were the Sports Guys and the Music Guys. The Sports Guys liked doing circuit training, spraying Ralgex...
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Laughing Together, Weeping Alone
Author: Jim Carroll, Chairman, BBH London I was at home watching a film when it happened again. A drying of the throat, a tightening of the vocal cords, the involuntary dab at the side of the eye to...
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“Differentiate – or Die”
Author: Chaz Wigley, Chairman, BBH Asia Pacific It was about 2 years ago that Emma, Jim and myself started talking and writing about the ‘marketing wind tunnel’ that we as an industry seem to have...
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The Mirror Crack’d
Author: Jim Carroll, Chairman, BBH London ‘The mirror crack’d from side to side; “The curse is come upon me,” cried The Lady of Shalott’ Alfred, Lord Tennyson – The Lady of Shalott Image: William...
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